numbers and martha stewart

Dear Readers,

I’m starting to plan for next year’s expansion, so let’s talk numbers. Butterbee Farm has been officially in business since January. In that time, flowers were distributed in roughly this way:

Image

 

You can see that Local Color Flowers was my best buyer, at 35%. Generally, I’d be nervous to depend so much on one channel (buyer), but Local Color owner/designer Ellen Frost has made a commitment to buying as much as possible from me, so I grow mostly flowers that she’ll want to buy. She has a similar relationship with at least 10 other growers; it is safe to say that she has single-handedly created an economy for flower growers in Baltimore. It’s a lovely symbiosis. 

I am torn about whether to have a flower share again. It was way fun, meeting my CSA (Community Supported Agriculture) members, and talking about flowers and our lives. But I’d like to leave the design work to the people who really know how, and stick to growing the flowers– it’s more fun for me. Plus, I won’t have that kind of time next year on my half acre! But as you can see from the pie chart, the CSA was a large chunk of Butterbee’s profit this year, so it will take some more considering. Thoughts, anyone?

Flowers on Foot was a nice idea, but it will probably get tossed in favor of selling to more florists and doing more weddings. Same with selling at the Waverly Market, which fell somewhere in the “Miscellaneous” category.

In other news, I know that I spend a lot of time talking about how awesome Local Color Flowers is, but it’s all true, as you can see from the following:

“As you may know, Local Color Flowers has been nominated for a Martha Stewart American Made 2013 Audience Choice Award!

This is a big deal. If Local Color Flowers receives the most votes in the Design category, we will not only be featured on marthastewart.com, but we will also be able to show the world that it is possible to have a successful floral design business while using 100% locally grown flowers! No chemically sprayed roses or floral foam needed!

Though we’ve got the nomination, we still need the votes. That’s where you can help. Each day from now until September 13th you can vote for us up to six times by clicking this link http://www.marthastewart.com/americanmade/nominee/80716?xsc=SOC_AM_NomCONFB#_=. Voting is easy, and our competition is tough, so every single vote is going to count!

If just voting isn’t enough for you, don’t worry. There are even more ways to show your support! Forward this message to your friends and family. Share our Facebook videos and posts. Film your own video telling people why they should vote for us. Tag us, Pin us, walk down the street and shout about us! The more people hear about our nomination, the more votes we can get!

Local Color Flowers wants to put Baltimore and Maryland on Martha’s map! If we win this award, we will be sending an important message to America. We will be proving to America that small businesses can really make a beautiful difference in their communities when they choose local products, follow green practices, and support their local economy.”

 I urge you to take 5 minutes and vote– not only is Local Color Flowers awesome, but they help keep Butterbee Farm flowers coming!
 
I wish you all a fall snapdragon.
 
Laura Beth

 

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3 thoughts on “numbers and martha stewart

  1. I would love for you to continue the CSA. You would not have to design, necessarily just provide a lovely assortment for flower lovers to arrange themselves. I think Jennie Love offers this option.

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